Newell Rubbermaid

Heading into the back to school season, Rubbermaid  introduced a new kid focused Lunch Blox SKU to  continue the momentum on the core products.  In a low engagement category with a focused selling window, how do you showcase a container as more than just a container?

By changing the conversation. We inserted Lunch blox into her daily challenge – not one about carrying lunch, but about fitting together food that meet their needs and wants. Because we knew our insight was right: it feels like failure when a half-eaten lunch comes home. And so we set out to Build A Better Lunch.